The Commercial
Intelligence Engine
RCE is the operating backbone of Rubix's Commercial Division. Every product passes through a structured six-stage lifecycle — from structured intake and independent committee evaluation, to commercial packaging, GTM structuring, and controlled pipeline activation.
Live platform snapshot
Products In System
In GTM Structuring
PICC Approved
Active Pipeline
Approval Rate
46%
Q1 2026
Win Rate
82/100
Last 100 deals
Average Revenue
8.2d
Per approved product
01
Evaluate
Every product assessed by structured evidence. No product advances on intuition alone.
02
Structure
Approved products transformed into profit-modelled, market-ready commercial offerings.
03
Activate
Pipeline opened only for structured products. Deal flow is controlled and attributable.
04
Govern
Cost allocation, SLA tracking, PICC governance and leadership dashboards ensure full accountability.
— Our mandate
What the Commercial Division is here to do
- The lifecycle
Six stages. One controlled path to market.
01
Product Application
Structured intake by product owner covering commercial, market, delivery and strategic context.
02
AI Screening
AI generates a scored report across 5 dimensions. Commercial Division reviews and decides: pass, return or reject.
03
PICC Evaluation
Independent scoring by all committee members. 5 weighted dimensions. 100-point scale. Final decision issued.
04
Activation
Approved product receives a master record. Workstreams opened. AI Pulse and CD teams assigned.
05
Commercial Structuring
Framing, business model, pricing and unit economics, readiness assets, and packaging - all built and validated.
06
Commercial Pipeline
Only fully structured products enter pipeline. Deal flow tracked end-to-end. Opportunities linked to products.
Access & roles
Built for everyone who touches commercial
Product Managers
Submit products through centralized intake. Track review status and get notified when approved.
PICC Members
Independent committee evaluating products. Vote, comment, and request additional information.
Commercial Leaders
Oversee pipeline structuring. Approve GTM packages and control pipeline activation.
Partners & vendors
AI Pulse and Rubix Connect deliver technical, sales and marketing assets and services per product. Cost allocation tracked per provider.
Finance & Control
Monitor active pipeline by stage. Track revenue, approvals, and conversion metrics.
C-suite Dashboard
High-level view of commercial engine. Real-time insights into product flow and bottlenecks.
Commercial Division
Our Team & Org Structure
A hybrid model of human leadership and AI-powered execution — built to scale across every product and market.
Chief Commercial Officer
Leadership
PICC
Director of Products & Commercial Ops
BD Leads
Lead Gen AI
Product Manager
Market Intelligence
Proposal Intelligence
Customer Success
Service Providers
AI Pulse
Rubix Connect
Enter the Rubix Commercial Engine
Access your role-specific workspace using your Rubix organizational credentials.
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